Current Event:Make the clothes,outsource the retailing

http://www.forbes.com/entrepreneurs/entresales/2007/07/17/apple-cisco-infosys-ent-manage-cx_cs_0717vineyard.html

My article is about these brothers names Shep and Ian Murray who created the cothing line,Vineyard Vines. There problem was, that the stores where just selling diffrent items of there clothes, but there was no place for you to go to get, the whole line of there clothes. So at first they wanted a store owner to open up like a small little shop of just there clothes, but the owner laughed at the idea. So they opened up stores in diffrent locations,and instead of running it themselves, they hired other people to do it. They still picked what goods were put in the store, and what they used to decorate the store. So when that first store did very well, they opened up another one, and another one. Now they have about 5 stores. This has tripled there revenue since 2004 to 37million.