Current Event for 9/14/07

http://www.forbes.com/entrepreneurs/entresales/2007/06/27/news-corp-procter-ent-sales-cx_ll_0627pricing.html


The Six-Step Guide to Pricing Your Product

BY: Lisa LoMatta





She was basically telling you how to come up with a good price for your product, how to get it our there, and how to find out what the people want, and she named it in six steps. At first she was telling how you can brand it, like a genric brand would be cheaper, or a brand that offers more things would look more apealing, and you could charge more. Then the second step was the qualitative research. And she went on like that basically breaking down all the things you need to come up with a good price,and marketing strategy.

Camille Winbush

http://www.blackenterprise.com/Pageopen.asp?source=/archive2004/10/1004-43.htm

TEENPRENEUR AWARD CAMILLE WINBUSHCamille Winbush turned her appetite for a sweet-flavored frozen treat into a profitable business that has earned her the BE Teenpreneur Award. This award identifies entrepreneurs under the age of 18 who are role models and are committed to advancing the rich tradition of black business achievement. With plans to open another ice cream shop, it is clear that Winbush is not taking her prosperity as a sign to slow down.The 14-year-old co-star of The Bernie Mac Show decided to open Baked Ice, a Pasadena, California-based ice cream shop over a year ago. "I wanted to try something new that no other kid that I know of has done before. Usually they'll start something with fashion, but ice cream was different." Winbush used the money generated from her career as a professional actress to start Baked Ice. Baked Ice provides 16 different ice cream flavors amid smooth jazz and occasional poetry readings. In addition to being a budding actress, Winbush is a hands-on businesswoman. She was directly involved with finding the location of her business, determining its hours of operation, and creating recipes. In 2003, Baked Ice grossed $120,000, which is $30,000 more than she anticipated. Winbush's company is destined to grow as she garners patrons by way of ice cream socials and various promotional events. Winbush wants to attend college to study archeology or forensic science. The country may be amazed by Winbush's business sense; however, she is not surprised about her insight. Winbush says, "It's just in my blood to have that entrepreneurial spirit."

Start your own (ad)venture

This article was about how people got a head start and started their business while they young. It was also talking about how most of their ideas were what they thought their peers needed, and what they were interested in. One of the big examples was the boys who invented Google. They created it because they wanted a new way to surf the internet and search for things, so while they were in their Standford Dorm they created the the system back rub and changed it too google in 1998. Now they are billionaires. It was just giving a whole bunch of examples like that telling about how they came up with ideas and got things started, and what some are doing now to get their business or idea launched.

Current Event

http://www.forbes.com/entrepreneurs/entresales/2007/07/11/real-estate-hearst-ent-manage-cx_bn_0711fundrealestate_land.html

The article was basically saying that running a real estate brokerage isn't easy. It was saying that you need to know the fundamentals, what permits you need, what kind of technology you need, and stuff like that. It also mentioned this man named Stephen Shapiro who is very successful and has the commission of the sale of the Hearst Mansion in Beverly Hills, and their asking price is 165 million. Its also telling you if you're interested, then you need to look on Forbes, because they're breaking down what you need and the steps you have to go through.