http://www.forbes.com/entrepreneurs/entresales/2007/06/27/news-corp-procter-ent-sales-cx_ll_0627pricing.html
The Six-Step Guide to Pricing Your Product
BY: Lisa LoMatta
She was basically telling you how to come up with a good price for your product, how to get it our there, and how to find out what the people want, and she named it in six steps. At first she was telling how you can brand it, like a genric brand would be cheaper, or a brand that offers more things would look more apealing, and you could charge more. Then the second step was the qualitative research. And she went on like that basically breaking down all the things you need to come up with a good price,and marketing strategy.
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